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It has been way too long since I have updated this blog. I am going to be better at working on this blog. I am still copywriting and I am working hard towards that £1m goal, even though it is going to be extremely hard. One thing I have secured so far is repeat business. I have about 3 repeat clients, of which one is recurring pretty frequently.

I am trying to think of ways to get more clients, but I have received so many rejections lately. This leads me to believe the following: repeat business is brilliant because it creates financial security, which is worth its weight in gold. However, it makes you feel too comfortable.

What if your clients dump or fire you? What the F will you do then?

This insecurity of mine of what could happen is going to drive me to work hard to make June a month of marketing my copywriting services pretty aggressively.

I will update more as I go along, and if you see this and are a budding copywriter, leave a comment!

Cold emails sent today: 2

Rejections from prospects: 1

This is a really good question and one which I think has varying answers.

Before, I was telling clients net 30 days but that is just pointless. 30 days is more than enough time to cough up.

I have now settled on 7 days and it worked just fine with my latest client.

That does not mean necessarily that it will work a treat with my other clients, but I think it shows that the freelancer/consultant is trying to assert themselves.

What do you think?

I was looking in my Gmail inbox archives to gauge how many cold emails I have been sending to clients, as I have been terrible with keeping up with my baby Excel spreadsheet.

The Numbers:

Circa 877 cold emails sent between 6 August and 10 October 2010.

This averages to 438.5 cold emails per month between this given period, give or take.

No. of commissions: 3

This means I currently have a 0.003% hit rate. This is very very low and now that I have added the figures up, I know I must be vigilant to record the cold emails I am sending.

Somewhere out there, there is someone else working very hard sending thousands of cold emails a week. I need to be better than that person.



Cold emails/cold calling is probably the most brutal part of trying to start a business.

It is one of the most emotionally taxing things I have ever had to do. I am going to be using this blog to discuss my efforts to try and hit £1m in turnover from doing copywriting and online marketing for clients.

I am very worried I will never get there but I am going to give myself 1 year from today, so basically by 1 October 2011, I want to have hit £1m in consulting turnover.

I will be detailing my efforts on this blog to keep up to date with my efforts!

So far this week, I have sent about 528 cold emails to clients. From this I got:

*Dozens of rejections

*5 replies back from companies who may be interested in employing me.

I am charging a flat fee of £100 per client, so in that sense, I need to get 10,000 clients. Can it be done? I think so, but it will be brutal.

My ratio so far is around 1/100 cold emails generates an interested response, so I have to send 1 million cold replies to hit 10,000 clients.

Other good entrepreneur blogs to read include this one, which is doing a similar challenge.

I have been watching multiple episode of Dragon’s Den for the past few days online. I absolutely love the series, and if I have learned anything, it is that business is about selling, sales and more sales (or so it seems).

I am studying a journalism degree and the saying goes that creatives are not good at business. On the whole, this could be true, but in my case, in my early days it has been true.

But, when I think about some of my past experiences, there has been some selling in my past. For example: Read the rest of this entry »

I have wanted to be an entrepreneur for a while now and just decided to document my journey, because I feel so alone in how I feel sometimes!

My journey so far in an entrepreneurial sense started in 2008, while I was doing my undergraduate degree, I decided to create a one-off experimental print magazine called Kerosene. I paid 75quid to print 75 issues. It made no money, but I did promote it on my personal blog and I sent to countries such as Denmark and the US.

While I made no money from Kerosene, I did learn that I love doing my own thing.

I know that entrepreneurial ventures are only successful if they make money. So while Kerosene was a one-off and not financially viable, it sowed the seed for me wanting to be an entrepreneur.

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