I got my newsletter finalised today, for my start-up website which is here. I think starting a newsletter would be a good idea to promote the behind the scenes work of the website but where do you start.

My startup website is a careers website for people who want to work in PR, so I am targeting PR students or PR professionals.

Finding these people is hard, but many have blogs so one thing I have resorted to doing is commenting on other people’s blogs. This has worked to an extent, because one reader came back to my website and signed up for email updates to the website which was fantastic.